TOP CLASS BURGUNDY
Back in 2007 rising star producer Vincent Dancer wanted his labels to stand out. But not in a loud or vulgar fashion. He wanted to maintain a low-key elegance that speaks of self-assurance and know-how without bragging. A bit of graphic wit did the trick and the design carried six different titles.
THE DANCING DAYS ARE BACK
Persuading American importers with an unorthodox label was difficult for an emerging producer a decade ago. After 2008 the vineyard was forced to back down and use a more traditional look. But with growing reputation and a market more at ease with contemporary design, Vincent Dancer has returned to the forefront of label design.