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Vincent Dancer

LABEL DESIGN

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Top class Burgundy

Rising star Vincent Dancer wanted his labels to stand out but not in a loud or in any way vulgar fashion. He wanted to maintain a low-key elegance that speaks of self-assurance and know-how without bragging. A bit of graphic wit did the trick and the design carried six different titles.

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The dancing days are back

Persuading American importers with an unorthodox label was difficult for an emerging producer a decade ago. After 2008 the vineyard was forced to back down and use ”safer” labels. But with growing reputation and a market more at ease with contempoarary design Vincent Dancer has returned to the forefront of label design.

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