Upsalahem pop-up illustration by Problem Bob



Problem: Uppsalahem had just updated their graphic identity and wanted their annual report to stand out.

Solution: Problem Bob, together with Kärnhuset, designed the cover and a pop-up illustration in the style of the new identity. The annual report made a great impression on the readers and won gold at The Swedish Design Award (Svenska Designpriset).

Upsalahem cover design by Problem Bob