BUSINESS EVENT IDENTITY
Designing the event symbol
Passion HR is an annual festive occasion that aims to both educate and celebrate the HR-community. Regardless of what a company's core business may be, HR is vital, simply because people and the interaction between them make things run.
The concept of HR was first translated into various graphic elements, which were then assembled into a symbol. The process produced a look that is both narrative and appropriately cheerful.
The both conceptual and descriptive nature of the symbol made it natural to pursue the same basic aesthetics when developing the website.
A custom-made navigation was built based on the ”molecular elements” shown in the symbol. What in the end appears clean and simple in the browser window is in reality supported by advanced coding.
Pinpointing the scroll-indicator’s position to the molecular tree-like structure of the site is not in itself a huge undertaking. But in this case we are talking about a responsive webdesign and that is a completely different ballgame! Distinctive graphic design can only be achieved online with competent code in support.