Aller Media has for more than a century been one of the most well-established publishing houses on the Swedish market. Long-lasting relations with devoted readers is the base on which Kvinnopanelen is founded.
Kvinnopanelen, a gathering of 16 000 female readers, is a pipeline into the minds, habits and opinions of a diverse and ever more important group of consumers. Kvinnopanelen is a gold-mine of accurate marketing statistics, product testing, and feedback on advertising concepts.
Problem Bob was hired to create a sales-tool that vizualizes the benefits of Kvinnopanelen. Bob came up with a web-based solution that makes it simple for Aller Media’s sales department to pitch the service to their clients in advertising and market research.
Bob created a custom back-end based on Wordpress which makes it easy for Aller Media to expand their sales presentations with new sample data. Online the data comes alive as interactive graphs which produce great overview of diverse statistic results.
Elegance through simplicity was the guiding theme for all parts of the website design. Animated features and a mix of sans serifs and serif fonts add visual twists.
Conceptual photo treatment
We came up with a method for turning stock photos into brand images. The final art illustrates the vast range of women that make up Kvinnopanelen.