Don't go in the water.
We created a promotional animation for the launch of Great White Bulldog Wheat IPA. Idea, design, sound and video editing by Bob.
All Gotlands Bryggeri labels share the same basic design. The shape refers to medieval times when the city of Visby was part of the powerful Hanseatic League.
Gotlands Bryggeri had produced labels with a cartoony bulldog theme when Bob was brought in. As one-offs emerged into a series a more methodical approach was needed.
By using the framework a stylized bulldog could be created. This made the cartoon adhere to brand specific elements – not shatter them.
There is more to Gotlands Bryggeri than their dogs.