GANT x Le Mans
EVENT AND CAMPAIGN POSTERS
Heritage and racing
Summer 2017 kicked off a three year collaboration between renowned fashion house Gant and French racing institution ACO, Automobile Club de l’Oeste.
Gant assumes the role of crew outfitter and official sponsor of the legendary 24 hour race at Le Mans. Problem Bob created three posters for marketing the partnership at the event, online and in Gant's stores. The first year of collaboration were based on a historic theme and the posters therefore feature cars from 1949, the year Gant was founded and races at Le Mans were resumed after WWII.