The making of the 1966 poster
FIFA World Football Museum
1966 WORLD CUP — THE MOVIE England dominated pop culture during the sixties. The British film industry launched the James Bond franchise which quickly became a worldwide hit. Film makers like Stanley Kubrick moved across the Atlantic and kept England firmly in a leading position. Not seeking visual inspiration from the iconic movie posters made at the time would be a misstake. Bond was everywhere and in Bobby Moore England got a football hero to match, both elegant and resourceful. Before drawing commenced a rough photo collage containing the most iconic stories was put together. The shots were arranged much like a movie poster with Bobby Moore dominating the group. The photo of Moore is a shot of the magnificent statue of him, designed by the famous and award-winning sculptor Philip Jackson. It stands outside the new Wembley Stadium in London.
COMPLETED SKETCH Above is the first completed sketch of the whole illustration placed in a layout. Below is the full color version. Seen from a strict graphic design point of view the poster looks its best when the illustration is set against that large open red space to the right. But of course the poster had to feature a bunch of photos from the tournament as well …