The making of the 1930 poster
FIFA World Football Museum
THE JULES RIMET TROPHY Because of alterations to the trophy and finally the theft of it, photos of the original Jules Rimet trophy are very scarce. A photo of the original base, replaced in 1954 and found again in FIFA storage facilities in 2014, were merged with two different shots of the sculpture to form an illustration of the trophy. The black-and-white collage was then colourized in a slightly over the top manner to mimic the somewhat arbitrary colour reproduction of the 1930’s.
The SS Conte Verde
THE SS CONTE VERDE Travel accomodations may well have been luxurious but long distance trips were hard and hazardous in the thirties. All the European teams, along with referees and the FIFA delegation lead by president Jules Rimet, travelled together on the same ship. Upon learning this a theme of pioneering spirit, travel and memorabilia for the first poster seemed obvious.
Travel posters from this era, of which three examples are shown below left, are nothing short of great art! The iconic poster of the cruise ship Normandie by legendary graphic designer A. M. Cassandre looks just as fresh today as it did some eighty years ago when it was drawn. Whereas the Normandie was a new ship the Conte Verde stemmed from more seasoned constructions. An accurate portrayal of the Conte Verde could never hope to involve the same dramatic shapes but still the pastiche in terms of perspective help bring pioneer spirit to the presentation of the 1930 World Cup.
PHOTO TREATMENT An inherent problem when trying to breathe life into material taken from old archives is obviously the lack of colour. The backdrops in the museum are meant to instill zeitgeist but photo-reproduced reality in advertising, newpapers and magazines was predominantly monochrome in the 1930’s.
An all black-and-white representation would not be able to capture the spirit of the times and the excitement surrounding the game. This dilemma called for a creative approach towards the archive material that could both heighten and broaden the meaning of single shots.
Top left shows exaples of vintage trading cards (Erroll Flynn on the far left) that was popular in promoting anything and everything at the time. The style as well as the attachement to stardom suited the portrayal of Lucien Laurent and its aim to celebrate a largely forgotten pioneer — the first goalscorer in World Cup history!
Below are two more examples on how archive shots were tweaked and transformed to better tell the stoy of the very first World Cup.
ESTADIO CENTENARIO Available photos of the stadium taken during construction or during the tournament were all of poor quality and could not be used. A contemporary shot of the Torre de los Homenajes, free from modern details, depicted in a suitable heroic propaganda-like perspetive is instead the leap back in time. Numerous texturing layers and effects turned it into a belivable 1930’s documentation.