Problem: In the heart of Stockholm the signature hotel Downtown Camper invites travelers and locals to explore the great indoors and outdoors of the city. The warm and playful interior and the cold and plain exterior is summed up in the tagline ”where urban meets nature”. Problem Bob was asked to create the visual identity.
Solution: We designed a typographic logotype which works as a common unifying symbol for the various parts of the hotel. The strict logotype plays well with the concrete and steel exterior of the building and blends well with the outdoor brands featured in the hotel lobby. The symbol ties together the hotel experience with the adventures that Downtown Camper facilitates.
“Problem Bob delivered timely with an uncompromised high level of creativity and attention to detail.”Mette Von Schack, Head of Marketing at Downtown Camper