We know. That’s a cheezy heading. But design made with passion stands a far better chance of getting through to your customers. Good design works. That is an indisputable fact. Design cannot cover fault for long but it does guarantee good products and services a lasting life. There is a lot of beautiful stuff out there to support our claim that design should be a matter of the heart. You can’t be constructive or truly creative without being emotionally involved. You got to show some heart if you want to connect with others.
However, running around like some headless Romeo does not do any good. Emotion needs direction and passion needs a cool head. We don’t believe in random chance, bolts of inspiration, reading of palms or gutting a fish for answers. We are an idea-driven design studio and understand the importance of method and analysis. Every piece of artwork that we deliver is based on an idea that thematically aligns with the concept at hand.
Solid research is what always outlines the playing field when we look for ways to reach and attract your audience.We believe in working closely with our clients. The importance of having a collaborative mind cannot be overstated in the research stage. We need your views on your situation and where you want to go. Your insights and your experiences of the business you’re in is essential groundwork in the design process. Without you we can only deliver shots in the dark. We might question your views and the road you want to take. We might be a pain at times but rest assured; it is only becase we care. After all, what good is a designer without a mind of his/her own?
Research, strategies, focus groups and what not may be important but the scientific path does not see you through all the way. Design, in the end, is not scientific by nature. If it were, any and all briefing would generate the same results, regardless of designer.
Instinct is, in the reality of design, a shortcut of sorts. It is past reasoning and emotional awareness compressed into a peculiar sense of certainty. The longer you wrestle with conceptual thinking the more reliable your gut feeling is bound to become. Naturally.
But there’s something else involved in the process too, a factor scary for some to mention, but there is no escaping individual talent. Some just have a stronger apptitude for conceptual thinking and how that translates into visuals than others. We’ve put in the hours, weeks, months and years to know that our gut feeling is trustworthy.
We’ve been around the block. We’re experienced designers through our own work but also because we’re culturally aware and interested in what’s around today and what came before us. Knowing about current trends, past masters, and significant historical movements is crucial. A designer that has no knowledge of, or appreciation for, the work of others is like a captain without a compass.
Problem Bob firmly believes that there lies vast advantages in being able to create as much as possible in-house. Lots of ideas and creativity hide in the production phase. Staying true to concept and delivery of top quality is much easier if the group of people involved in production is kept small. Cost efficiency is also much easier to maintain that way and besides, we’re in to this profession because we love the hands-on work. There you have it, the inner workings of Bob.